UCLA Extension

Deadline Extended for The 15th Annual HD Awards Submissions

HD/West Elm Student Product Design Competition

Deadline has been extended to May 3rd, 2019

West Elm has partnered with Hospitality Design (HD) magazine on the inaugural Student Product Design Competition. Earlier this year, West Elm launched a collection of restaurant tables targeting the hospitality industry. These tables offer a series of material options for bases and tops. The competition is focused on designing a new chair and bar/counter stools to add to the collection.

The chair does not have to match the tables in the collection. The chair should be able to sit with the tables easily and work in both casual and more formal environment. It should be aesthetically neutral to fit into the West Elm assortment but also offer something new to the range.

The chair should have a metal frame/legs with a wood and/or upholstered seat. No plastics should be used. Through a series of color and finish options, the chair should be able to be integrated into various styles of décor. Attention should be paid to West Elm’s own palette of materials and colors and these should be incorporated into the chair.

The chair should have an 18-inch seat height and enough back support to sit comfortably for a couple of hours. The chair can also have variations such as side and arm versions and must also easily be adapted into a bar and counter stool. Ideally, the chair would be able to be stacked for storage.

Finally, the chair should retail around $149-199.

All entries must be submitted online—we will not be accepting hard copies of entries.

Step 1. Read the rules page before getting started with your entry 

The rules page explains how to enter, cost of entry, and the categories for this competition.

Step 2. Create a login that will save all your entry information 

Once you create a login, you can begin uploading your entry info. You will be able to save it and come back at a later time to finish the process if necessary. To access the entry form you must first create a login. Once you create a login, you will arrive on part one of the entry form—the rules page. You will be required to certify that you have read and understood the rules document before you move on to the entry form.

Create your login now

Step 3. Fill out the entry form

The entry form is split into three parts. The first part is to read and certify the rules page. On the second part, you will input the project description, project details, etc. The third part you will upload all project images to the system.

Begin your submission

Step 4. Pay for your entry

Entry fees are $40. Payment is accepted with a Paypal account, or with a credit/debit card (through Paypal’s website).

Contest judges include a panel of hospitality industry professionals, including West Elm president Alex Bellos and Paulo Kos, vice president of design, West Elm Contract Furniture.

Winners and finalists will be honored at the HD Awards ceremony to be held on June 5th, 2019 at Cipriani 25 Broadway in New York. In addition, the winning project will be manufactured by West Elm and published in the June 2019 issue of Hospitality Design magazine.

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