UCLA Extension
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Do these advertising pieces look familiar? If so, you’ve been looking at the work of a Certificate of Interior Design alumnus, Lee Winnick!

That’s right! Lee Winnick, an Interior Design Certificate grad, and her talented creative team produced this campaign!

Lee WinnickLee Winnick has been working in advertising and graphic design for over 25 years in Los Angeles, London, and South Africa. It wasn’t until 2008 that she decided to take her passion of interior design to the next level and enroll in our Certificate program. It was in Eleanor Schrader’s Fundamentals of Interior Architecture that Lee’s love affair with interior design began.

ArcID Brochure

Lee Winnick helped design the new Arc+ID brochures

“UCLA Extension provided me with the education that I needed to put my passion to work and extend my current business offering to include interior design” says Lee. After graduating in 2012, Lee officially incorporated interior branding—a niche area of business—into her company, fundi.

Last June, Lee and her team of eight were hired by UCLA Extension’s marketing team to re-design the Arc+ID brochure. “It was very exciting to be involved with this project and to be able to give back to an organization that had given me so much,” exclaimed Lee.

But the projects didn’t stop there! Not long after this initial project, Lee found herself working yet again with the marketing team to conceptualize and execute a UCLA Extension advertising campaign to promote the overall institution. The campaign has been highly visible—with large outdoor billboards, street-pole banners, bus tails, digital advertising, animated displays, and more!

“This campaign expressed my experience of what being a student at UCLA Extension means,” Lee explains, “UCLA Extension is an incredible way to educate and equip oneself to achieve both career and personal goals. So our campaign messages—‘be what you wanted to be when you grew up’ and ‘go from work you to do work you love’—resonated directly with me. After graduating from the Interior Design program, I was able to make the transition from client-based work to more creative, challenging endeavors.”

We asked Lee to share a piece of advice for other ambitious students that may be looking to pursue a career in her field of work. “Love what you do and do what you love. The design business—whether it is graphic design or interior design—is extremely hard work. In the words of Charles Eames, ‘the details are not the details. They make the design.’ So as designers, we need to ‘sweat the small stuff’ as it really does matter!”

 

We are so grateful to have Lee Winnick share her design project adventures with us! If you have a success story, we want to hear about it! Click here.

 

The Master of Interior Architecture Brochure won a Marketing Award!

In today’s world of professional, continuing, and online education, competition for students is stiffer than ever before. Many creative and marketing departments are under increased pressure to deliver communication and marketing tools which are strategic, creative, effective, and within, or under budget. Each year UPCEA strives to recognize the top marketing and creative work of its members through the UPCEA marketing awards.

This year, the UCLA Extension Master of Interior Architecture Department is proud to announce that our marketing efforts has landed us as a Bronze in the Brochure/Booklet category!

Click here to see the award winning UCLA Extension Arc+ID Brochure!

Arc ID Brochure_cover

UPCEA received hundreds of high-quality submissions, and it was a challenge for the judges to choose between the numerous examples of the creative, effective, and exciting marketing efforts. You can see a list of this year’s recipient institutions here.

The awards have undergone a review process as the Association has launched its new Strategic Plan and introduced its Network structure. Prior to Networks, the Association offered members the opportunity to join Communities of Practice (CoP). The Marketing and Publications CoP had previously sponsored the awards competition. The UPCEA Marketing Awards, formerly called the UPCEA Marketing and Publications and Strategic Marketing Awards, now extend from the Marketing, Enrollment, and Student Services Network.